top of page

All About PETA's Media Tactics

WELCOME

CONNECT
WITH US:

WELCOME

Explore how different groups of people feel about the media tactics used by PETA, People's Ethical Treatment of Animals

"We are complete press sluts. It is our obligation. We would be worthless if we were just polite and didn't make any waves."

- Ingrid Newkirk, 2001

  • b-facebook
  • Twitter Round
  • b-googleplus
  • b-tumblr
  • b-flickr
  • b-rss
  • b-vimeo
  • b-youtube

TELL US WHAT YOU THINK

 

Write to us how YOU think about PETA's ads/campaigns/anything related to its media use

What is PETA?
OUR STORIES

PETA is (said to be) the largest animal rights organization in the world with 3 million members. Co-founded by Ingrid Newkirk and Alex Pacheco in 1980, the organization works to put an end to the animal cruelty in four core areas: factory farms, entertainment industry, fur trade, and laboratories. 

 

"Animals are not ours to eat, wear, experiment on, or use for entertainment."

-PETA's Mission Statement (2011)

 

PETA also campaigns against eating meat, fishing, killing animals regarded as pests, keeping chained backyard dogs, cock fighting, dog fighting, and bullfighting.

 

In 2001, PETA’s co-founder Ingrid Newkirk declared the organization would intentionally become provocative, controversial “press sluts” to pursue its goals. PETA's media use has undergone dramatic changes since then, and has been criticized/praised by different groups of people.

 

PETA's Media Tactics

Edward Kane, the executive content marketer of Wieden + Kennedy advertising agency, explains PETA's different media tactics, as well as the intentions behind them.

Ellie Smith, 31

Vegan Feminist 

Who are we/Why are we doing this? 

Why are PETA's media tactics controversial and what affect do they have on the public? 

 

PETA has a history of some serious controversy surrounding its media use, and its media use do affect people in varying ways & degrees. So we decided that the only way to answer the question was to compile writings about PETA’s strategic media use written from different perspectives. Anyone who has seen PETA ads on the Internet/ interested in PETA and animal rights movement can read and respond to these writings. 

 

While we decided to stay opened to different opnions, we felt that it was important for our responders to have sufficient background information prior to forming their opinions. Therefore, we have included a "About PETA's Media Tactics" page that explains differing media tactics PETA has used since 2001. Please read through our pages carefully before sharing. The information, although objective, may have an impact on your development of an opinion. 

Vegan feminist Ellie believes PETA promotes both animal rights and feminism. Find out how by reading her perspective on PETA's "Milk Gone Wild" video.

Maddi Doe, 23
Vegan Feminist 

Same background, different perspective. Vegan feminist Maddi shares her opinion on PETA's "All Animals Have the Same Parts" campaign.

Connie Patrick, 48

Government Official

Connie, the Director of the Federal Law Enforcement Training Center, explains how PETA's media tactics are affecting the country in a holistic societal perspective.

Copyright © 2016 & Trademark by Peta + Media, Inc. All rights reserved.
 

  • w-facebook
  • Twitter Clean
  • w-googleplus
  • w-tumblr

CONNECT​ WITH US:​​

  • w-flickr
  • w-rss
  • w-vimeo
  • w-youtube

128 Jing Feng RD Yun Le RD

Shanghai, China

petapbl@wix.com

ADDRESS

TEL

123-456-7890
1-800-000-0000

CRISIS LINE

bottom of page